Segmentation & Personalization

Turn data into tailored experiences that boost conversions.

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What is RFM and how to build it for free in Klaviyo using webhooks.

Discover what RFM is and how eCommerce brands can use this powerful data strategy to create highly targeted, revenue-driving email marketing campaigns.

What is RFM and how to build it for free in Klaviyo using webhooks. Read Post »

11 minutes of reading / Email Marketing Strategy, Flows & Automations, Klaviyo Mastery, Segmentation & Personalization

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Why Zero Party Data is the Future of Digital Marketing (and How Email Marketing Wins Big)

Zero party data is revolutionizing digital marketing—learn what it means, why it matters, and how email marketing is the most powerful tool to collect and use it effectively.

Why Zero Party Data is the Future of Digital Marketing (and How Email Marketing Wins Big) Read Post »

17 minutes of reading / Segmentation & Personalization