Email Marketing Strategy

Tactics, trends, and frameworks for ecommerce success.

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Ecommerce Retention Trends
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A man in a green shirt stands smiling with arms crossed next to bold text that reads, "How to Built for Free Your RFM Model in Klaviyo Without KDP" on a blue geometric background. The design uses contrasting colors like yellow, white, and blue to emphasize key phrases.

What is RFM and how to build it for free in Klaviyo using webhooks.

Discover what RFM is and how eCommerce brands can use this powerful data strategy to create highly targeted, revenue-driving email marketing campaigns.

What is RFM and how to build it for free in Klaviyo using webhooks. Read Post »

11 minutes of reading / Email Marketing Strategy, Flows & Automations, Klaviyo Mastery, Segmentation & Personalization

Email vs SMS vs Paid Ads: Which Channel Wins for Ecommerce in 2025?

Wondering whether email, SMS, or paid ads offer the best ROI for ecommerce? This side-by-side comparison shows which channel wins in 2025—and why email is still your MVP.

Email vs SMS vs Paid Ads: Which Channel Wins for Ecommerce in 2025? Read Post »

5 minutes of reading / Email Marketing Strategy

What is RFM and how to build it for free in Klaviyo using webhooks.

Email vs SMS vs Paid Ads: Which Channel Wins for Ecommerce in 2025?

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Email Marketing Strategy

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What is RFM and how to build it for free in Klaviyo using webhooks.

Email vs SMS vs Paid Ads: Which Channel Wins for Ecommerce in 2025?

Meet the Mind Behind the Magic

Quick Links

Get the Latest Email Marketing Tips