



















Email Marketing Agency for Ecommerce Brands
Interested in an Agency that does everything? No thanks.
We Focus
And that is why we are
DAMN GOOD
at email marketing
















What We Do
We’re not just an email marketing agency — we’re ecommerce growth partners.
With deep experience in the ecommerce space and a sharp understanding of buyer behavior, we design email and SMS strategies that drive real results.
As certified Klaviyo experts, the most powerful platform email marketing for ecommerce brands, we create high-performing automations, personalized campaigns, and segmentation strategies that increase revenue and customer loyalty. From welcome flows to daily campaigns and RFM segmenting, everything we do is driven by data, creativity, and a relentless focus on performance.

Full Service
We bring all the pieces together
Reporting
Get actionable insights
10+ years
Mastering Email Marketing
From LA to London, we show up where (and when) it counts.
The Ripple Starts in Your Time Zone

Why "TheMailEffect"?
In the ecommerce world, email isn’t just a channel. It’s a trigger.
Fullly Managed Email Marketing for Ecommerce
Strategy & Segmentation
We build the plan before we hit send.
- Customer journey mapping tailored to your brand
- Precision segmentation based on real behavior
- Data-led strategies that fuel long-term growth
Automated Flows & Campaigns
Let your emails work while you sleep.
- High-converting automations for every lifecycle stage
- Seasonal and sales campaigns with clear ROI
- Smart triggers based on customer behavior
Deliverability Optimization
Because great emails mean nothing if they don’t land.
- Inbox placement audits and sender reputation fixes
- List cleaning and consent-based sending
- Technical setup: SPF, DKIM, DMARC done right
Copywriting & Design
Emails that look good and sell hard.
- Scroll-stopping visuals and mobile-first layouts
- Copy that feels personal and drives action
- Consistent branding across every touchpoint
ESP Setup & Migration
Start strong, or switch without stress.
- Klaviyo setup from scratch or full platform migration
- List import, tagging, and custom property mapping
- Seamless integration with your tech stack
Reporting & A/B Testing
We don’t guess — we test, track, and improve.
- Click-through rates (CTR)
- A/B testing experiments
- Open rates (OR)
- Customer Lifetime Value (CLV)
- Placed order rate
- Click to Open Rate (CTOR)
- Revenue per recipient (RPR)
- Email deliverability
- Strategic email list growth
- Unsubscribe rates
- Drop Off Rates

Meet
The Team
Meet the creative minds behind the ripple effect: our team turns strategy, design & copy into email magic that spreads far and wide!

At the helm is Alex — the mastermind behind every email strategy and the brain behind the brand.
Inspired by the ripple effect, Alex envisioned themaileffect as more than just a name. It’s a mindset. Every campaign he orchestrates is like a symphony — thoughtful, precise, and built to create waves.
With Alex leading the way, our emails don’t just land in inboxes. They move people — and drive results.
Our email marketing guardian and your account manager. With a nickname like that, you can bet she’s on top of everything. Deadlines? Met. Quality? Always next level.
Kelly ensures no task slips by unnoticed, and our clients get flawless campaigns every time. She’s the reason “late” and “compromise” don’t exist in our vocabulary.
When Kelly’s in charge, excellence is a given.


She’s the one who makes magic happen behind the scenes, turning each email into a visual masterpiece.
Whether it’s creating stunning layouts or ensuring every element flows perfectly, Stefi’s designs don’t just look good. They work. Our clients get the best because she puts the heart into every pixel.
With every sentence, she craft stories that captivate, connect, and convert.
Whether it’s a clever subject line or a compelling call to action, they know how to turn words into magic. Our emails don’t just speak to our clients; they speak with them, sparking emotions and driving action. When you read our emails, you’re not just reading. You’re experiencing a journey.
All thanks to the power of her words.

Email Marketing Tips for Ecommerce Brands
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FAQ's
We offer a fully managed email marketing service. That includes strategy, audience segmentation, copywriting, design, automation flows, campaign management, A/B testing, deliverability support, reporting, and ongoing optimization. Whether you're just getting started or looking to scale, we take care of everything from start to finish.
We specialize in ecommerce email marketing and have over 10 years of experience. As Klaviyo-certified experts, we don’t use generic templates or guesswork. Our strategies are backed by data, personalized for each brand, and focused on real revenue growth. Most importantly, we actually care about results — not just sending emails.
With a freelancer, you're depending on one person for everything. With us, you get a full team — strategists, designers, copywriters, and technical experts — all working together to grow your business. We offer consistency, scalability, and accountability, plus proven experience across multiple industries and platforms.
Your account will be managed by a dedicated strategist who leads the project, supported by our in-house team of designers, copywriters, and Klaviyo experts. We never outsource to random freelancers. You’ll always know who is behind your campaigns.
We start with a discovery call to understand your brand, products, customer base, and goals. Then we audit your existing setup (if any), map out key flows and campaigns, and define a 90-day email marketing roadmap. Once approved, we move into creative production and launch your first automations.
We offer flexible monthly retainers based on the scope of work — whether that’s strategy and campaigns only, or full service with automation, design, and deliverability support. No hidden fees. No long-term contracts. We price based on value and growth potential.
We specialize in Klaviyo, the leading platform for ecommerce. We also had experiences with our platforms, only to understand that Klaviyo is the one that allows us to unlock the true potential of email marketing. We can migrate your ecommerce brand from your current ESP to Klaviyo for the best results in segmentation, automation, and analytics.
Very. You’ll receive regular performance reports with open rates, click-through rates, revenue per email, and more. We also use A/B testing and benchmarks to ensure we’re improving over time. Everything we do is trackable and clearly communicated.
Results vary by brand and list quality, but most of our clients see email contributing 25–40% of total store revenue within a few months. We focus on growing both short-term sales and long-term customer loyalty through smart automation and segmentation.
Yes. We specialize in deliverability audits and recovery strategies. If your emails are landing in spam or going unopened, we can clean your list, adjust your sending strategy, and guide you through warming up your domain to improve inbox placement.
If you're an ecommerce brand that values strategy, consistency, and long-term customer retention, we’re likely a strong fit. We offer a free audit or strategy call to assess whether we’re aligned before committing to anything.
Email consistently delivers one of the highest ROIs of any marketing channel. It's owned, not rented — meaning you're not at the mercy of algorithms or ad costs. It drives repeat sales, builds loyalty, and gives you a direct line to your customers. And with the right strategy, it can become your #1 revenue channel.